Quickflix Appoints DNS as Exclusive Ad Sales Agency

Quickflix Limited, Australia's leading online DVD rental and movie subscription company, has appointed Digital Network Sales as their new media sales representatives. DNS will be responsible for the sale of advertising on the website, eNewsletter and the millions of envelopes containing DVDs which are sent to members each year.

Quickflix's developing digital strategy and the success of the Quickflix iPhone application has seen a dramatic increase in interest from advertisers. To effectively manage and service this interest, a full service agency in now required.

Chief Marketing Officer at Quickflix, Hannah Schwartz, said, "We have developed a strong position in the Australian market with over 65,000 members. With a large and growing audience, advertising has become a major opportunity for us."

Adam Hobson, Managing Director, Digital Network Sales, said, "We are delighted to be working with Quickflix and look forward to driving their success through targeting contextually relevant advertisers and their offers to this prime consumer segment. We are acutely aware of the success of similar business models to Quickflix in North America and Europe and believe both companies are aligned to fully leverage growth via the site, EDMs and new devices as they become available."

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